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What is marketing?

Updated: Mar 23, 2020

If you need to persuade someone to take action, you’re doing marketing.

Seth Godin What is Marketing

If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing.

If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, you’re marketing.

Marketing goes way beyond advertising, email pitches or the way you do pricing. In fact, most of the time, marketing has nothing at all to do with money.

We’re surrounded by people who would like a piece of our attention, a bit of our trust and some of our action. Those people are marketing to us, and it helps to know what they’re doing right (and wrong).

If someone says, “I don’t do marketing,” they probably mean, “I don’t spend money on ads.” Those are very different things.

Our culture is driven, more than ever, by marketers. The links we click on, the shows we watch, the people we vote for–they’re all marketing artifacts. If you don’t like the political situation, you’re commenting on the marketing situation.

As soon as we take responsibility for the marketing we do and the marketing that’s done to us, we have a chance to make things better (by making better things).

Author: Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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